The way people learn has been a major field of research for a long time. Yet, in many learning initiatives, the rules and principles that govern knowledge transfer and acquisition are overlooked.
Truest thing you’ll hear today: without solid instructional design, your elearning initiative will fail. You can’t substitute it with fancy graphics and animations, either. Sorry to be blunt.
Want a CCS expert to review your instructional design brief?
There is a widespread misconception that gamification is an ‘add-on’ to an LMS. But gamification is not simply adding badges and leaderboards. It’s never plug-and-play.
Gamification must be designed around specific behavioural targets (what we want to encourage people to do).
Gamification (and its little cousin, game-based learning) must serve your instructional goals. Neglect this, and your learning results will suffer.
77% of people who own a computer and/or mobile device are casual gamers (New Zoo, 2016). Combine this fact with the spectacular learning results that games can achieve (Harris 2009, Marzano 2011), and the market thirst for engaging, addictive and effective educational games is explained.
We love conceptualising and developing games based on ELT publications. Clients that are already using this service enjoy the benefits of differentiation from competitors, as well as the love of teachers and students who teach and learn while playing.
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